Originally graduated at the marketing and management university of Belgrade, she started the carrier with management and general coordination of important international artists in cinematographic and musical industry in France (Jean Reno, Omar Sharif, Supertramp, Fleetwood Mac and many others). Danijela Bogdanovic discovers her passion for Fragrances and starts successfully managing different regions and categories in fragrance industry. She joined MANE in 2009 and since then become important player in developing the Central and Eastern European market.
At MANE, innovation sparks when consumer demands meet state-of-the-art fragrance solutions. From science to marketing, MANE teams around the world are dedicated to turn high-end technologies into product solutions that satisfy consumer expectations.
From hair-friendly and caring fragrances to sensual silky fragrance gels, MANE fragrance innovations are designed to delight the senses and enhance beauty ritual.
This presentation will showcase two of our fragrance innovation technologies, AQUAFINE™ a multi-benefits intense fragrance using the power of water to respect and care your hair and POWERTOUCH™, a travel-friendly Fine Fragrance to be used alone or layered with your favorite one for unique scent.

Aleksandra Zmiric, EMEA Marketing Development Manager for Personal Care within the BU Industrial&Consumer Specialties, joined Clariant in April 2016. Prior to this, she held different roles in cosmetic industry such as Product Manager for cosmetic and active ingredients and R&D Manager – Cosmetic formulator. Aleksandra holds MSc in Chemistry from the University of Belgrade.

We are facing the era of Sustainable Living with the objective to reduce an individual’s and society’s use of Earth’s natural resources. It includes reduction of carbon footprint by altering methods of transportation, energy consumption, water saving, product recycle and diet. This translated to cosmetic industry, brings us inevitably to create intelligent formulations and innovative types of products. Specifically referring to shower & bath products, we can expect refillable bottles, solid and pasty formulations with low water content, small formats – less packaging, concentrated formulations and non-rinse products or quick-rinsing products.